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Changing Needs of Gen Z
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Introduction:
Before moving ahead directly with the needs of Gen Z, first, understand what exactly Gen Z is and why we are discussing this topic under emerging trends in education and research.
- What is Generation Z?
- Generation Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years.
- What is Gen Z millennial?
- List IteGeneration Z prefers independence A key differentiator between Gen Z and their Millennial counterparts is Gen Z’s preference to work independently. Millennials are all about collaboration, but the competitive nature of Gen Z contributes to them wanting to control their own destiny and not rely on others for their own success.m
Now let’s discuss few characteristics of Gen-Z :
1. Generation Z is financially focused
When it comes to work, Generation Z views their job as a means to an end. Unlike their Millennial counterparts who often need to love what they do, Gen Z understands that work is performed for financial reasons. They’ll readily accept employment that provides a steady income and necessary benefits even if it isn’t their dream job.
It’s not to say they wouldn’t prefer to enjoy what they do, but it is not a necessity for Gen Z. If the decision came down to doing something they love or getting a more substantial paycheck, the paycheck will most often prevail.
This financial focus is a byproduct of watching their Generation X parents lose significant savings in a very short period of time during the market crash and recession of 2008. They witnessed how quickly the money can disappear, so financially-driven actions lead much of what they do.
2. Generation Z is entrepreneurial
We regularly hear about rags-to-riches stories that have resulted from the technology boom. Whether it’s the notable rise of Steve Jobs and Bill Gates from toiling in their garages to accumulating limitless wealth, or the recurring stories of teenagers creating apps in their free time that make them overnight millionaires, Gen Z knows there is money to be made from good ideas.
They aren’t afraid to chase those ideas and believe that they have what it takes to have similar successes. They are also keenly aware that everything they don’t currently know is a simple click or two away, which makes the bold decision to be an entrepreneur less arduous and easier to swallow.
3. Generation Z is all about technology
From the time of their birth, the internet and cell phones (for the most part) were commonplace. Gen Z wants instant gratification and they know if that if they need information, it’s easily accessible.
Because being connected makes communication virtually limitless, it’s not uncommon for members of Gen Z to have friends all over the world. For many, communicating with someone halfway around the world may be easier than communicating with older relatives at the dinner table during a holiday meal.
While phones may be confused for an extra appendage on members of Gen Z, cell phones are used, first and foremost, for entertainment purposes. Members of this generation still prefer to have face-to-face human contact whenever possible, especially with people they know.
Gen Z does a lot of research online and companies trying to reach this group would be well served to attract them through online means compared with old-school methods of print, radio, or television. They research companies online and rely on user reviews to back up their gut instincts about a company before they actually do business with them.
Conclusion
You can also look for things that are readily available and can be used as per the demand in this time of crisis. Even the smallest of objects can make a big difference in healing the global economy during these hard times. Stay optimistic, don’t lose hope, be aware, and have a lot of patience to fight this pandemic. Everyone is combating this deadly virus and the whole world is working together to eradicate COVID19. Treat lockdown as a period of invention, learning, and knowledge that shall nurture a bright future for mankind.